Courteney Cox’s Cougar Town looks set for an overhaul after executive producer Bill Lawrence revealed plans to change the show’s name.
The series premiered in the U.S. in September, but the show has changed direction as the plot progressed and Lawrence admits TV chiefs are now considering revamping it.
He tells HitFix, “I’d like to (change the name), and the studio has been talking about it for three reasons. One, partly as a result of common sense and partly from their research, they find too many instances of… people saying they would never watch a show called Cougar Town… and then they screen an episode and people go, ‘Oh, I would watch this show’.
“Second… you would be hard-pressed to watch the last three episodes of the show and (if you) asked anyone for titles, I doubt anybody would say Cougar Town. Third, in a world where (network) ABC (is) looking to promote (TV comedy) Modern Family and capitalize on it to promote all their new shows next fall, anything you can do to create some kind of dialogue about your existing show is smart and savvy.
“The reasons not to do it I think solely come down to business reasons.”