Lucy Spiller
The editor of DirtNow magazine, the “glossy tabloid”. She’s a workaholic who wastes no time on boring stories or unverifiable gossip, instead obsessed with constantly breaking new news stories. She has little remorse about the lives she tangles with and often will destroy lives of celebrities if they refuse to cooperate with her. Out of the office, Lucy lives a lonely life with no boyfriend (until she begins secretly dating Holt McLaren), with strained relationship with her family, caused in part due to her unresolved issues regarding her father’s suicide when she was 15.
Don Konkey
Lucy’s long time friend and most trusted paparazzo. He’s an exceptional photographer, one of the few who still shoots with film as opposed to digital equipment, and willing to go to great lengths (even cutting off a finger) to get his assigned story. He suffers from a manageable schizophrenia, though he’s often reluctant to take his prescribed medication.
Holt McLaren
A has-been actor at the beginning of the series, only notable for past works and his ongoing relationship with rising actress Julia Mallory. After striking a deal with Lucy Spiller to provide stories in exchange for good press, his star rises again. Unfortunately, the information provided has unexpected consequences towards his girlfriend Julia, ultimately driving him and Lucy into a relationship as his relationship with Julia collapses.
Willa McPherson
A young reporter on the DirtNow staff. She is frequently on thin ice with Lucy due to Lucy’s extremely high standards, even though Willa is willing to do anything (including doing drugs and sleeping with someone in exchange for information) in order to fulfill Lucy’s various demands regarding her assignments, shows signs of wanting to possibly becoming Lucy’s heir apparent at DirtNow.