Landing herself a new gig centered in the world of haircare, Courteney Cox has been named the new celebrity ambassador for Pantene’s soon-to-be released Expert Collection.

The “Cougar Town” actress will play frontwoman to the beauty giant’s AgeDefy and Advanced+ Keratin Repair ranges, a pair of product lines aimed at healing the effects of aging tresses.

Of her role Cox told press, “I’ve always been a fan of Pantene. I was not expecting how my hair was changing as I got older. [It] was starting to get dry, brittle and thinner.”